preconception.clinic

Designing a Clinic Without Walls

Challenge:
How do you reach tens of thousands of people before pregnancy, identify those most at risk for serious genetic conditions, and connect them to specialist care—without building a physical clinic or exhausting limited specialist resources?

In traditional healthcare, this would require an enormous footprint: more clinics, more staff, and more hours in the day. But preconception.clinic set out to create something different—a space that exists entirely online, open 24/7, able to guide anyone in Australia through the process of expanded carrier screening, and yet precise enough to spotlight only those who truly need high-level, specialist care.

Our Approach:
We treated this project like designing a high-flow, purpose-built public space:

• Clear entry points — A simple online assessment tool acting as the “front door,” welcoming all and gathering essential details quickly.

• Smart internal navigation — AI-powered triage guiding each visitor to the right path, from general information to tailored recommendations.

• Integrated service bays — Direct links to partner laboratories for testing kits, seamlessly embedded into the patient journey.

• Private consultation rooms — Virtual telehealth spaces with clinical geneticists for those identified as high-chance carriers, preserving the intimacy and care of an in-person meeting.

Outcome:
In this model, the clinic scales like a well-designed public building—handling thousands of visitors without congestion, and ensuring the most resource-intensive rooms are reserved for those who need them most. The result: population-wide access to expanded carrier screening, delivered in a way that is both efficient and deeply human.

Credits